Facebook Ads¶
Facebook Ads are paid messages from businesses that are written in their voice and help reach the people who matter most to them. Advertisers create campaigns that have specific goals, which we call advertising objectives and they create ads within those campaigns to help them reach those objectives.
With Facebook Ads, create and run campaigns using simple self-serve tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month—so no matter what kind of audience you want to reach, you'll find them here.
How the Facebook Ads ETL works¶
When you integrate ETLrobot with your Facebook Ads account you get automatic migrations of the following data to your data warehouse:
- Campaigns
- Ad Accounts
- Ad Sets
- Ads
- Ad Insights
- Ad Creatives
FAQ¶
What are the benefits of using the Facebook Ads integration?
With ETLrobot you automatically capture all the facebook ad metrics can retain the data in perpetuity. Facebooks ads has hundreds of valuable metrics.
What are some deeper insights I can get from the migrated data?
Cost per result, conversion rate, spend, ROAS (return on ad spend), impressions, clicks, CTR (click-through rate), reactions, shares, and more. Understanding your most important Facebook Ad metrics is the key to boosting the return on investment (ROI) of your campaigns.