Google Ads is a widely used advertising platform that businesses of all sizes across industries use to generate awareness and revenue. While Google Analytics will show the effectiveness of a Google Ads campaign, the information stored directly in your Google Ads account is much more detailed. The data includes keyword values and responsiveness as well as the results of different ad copy. Running a Google Ads campaign is a complex process that requires experimentation and testing. You need to track your results carefully and make adjustments to achieve the right mix of targeting and messaging.
How the Google Ads ETL works¶
When you integrate ETLrobot with your Google Ads account you get automatic migrations of the following data to your data warehouse:
- Ad Groups
What are the benefits of using the Google Ads integration?
By combining this information with your sales data, you’ll get a clearer picture of the impact Google Ads has on sales, leveraging ad spend information to assess individual ad campaign performance. Combine this data with other company data, including CRM, support, customer, and billing information, can provide a clearer picture of your customer lifetime value.
What are some deeper insights I can get from the migrated data?
Cost per result, conversion rate, spend, ROAS (return on ad spend), impressions, clicks, CTR (click-through rate), reactions, shares, and more. Understanding your most important Google Ad metrics is the key to boosting the return on investment (ROI) of your campaigns.