Microsoft Advertising (Bing Ads)¶
Microsoft Advertising is a pay-per-click (PPC) advertising system. You bid based on how much you are willing to pay per each click on your ad for a specific keyword. You are bidding against other advertisers to get your ads into the space you want. You only pay the designated bid amount when each visitor clicks on an ad and goes to your website.
How the Microsoft Advertising ETL works¶
When you integrate ETLrobot with your Microsoft Advertising account you get automatic migrations of the following data to your data warehouse:
- Ad Groups
What are the benefits of using the Microsoft Advertising integration?
Accessing these insights from within your data warehouse can uncover additional patterns and understanding about what users are searching for and how certain keywords and ad content generate more action than others.
What are some deeper insights I can get from the migrated data?
Ad clicks, CTR (click through rate), conversion rate, CPA (cost per action), average CPC (cost per click), average ad position, total ad spend, and more.