Google Analytics 4 (GA4) is an analytics service that enables you to measure traffic and engagement across your websites and apps. To better understand the consumer journey, data is gathered from both the website and the app. Instead of using session-based data, it uses event-based data. Privacy is protected using cookie-free measurement, behavioural modelling, and conversion optimization.
How the Google Analytics ETL works¶
When you integrate ETLrobot with your Google Analytics account you get automatic migrations of the following data to your data warehouse:
- Acquisition Overview
- Audience Geo Location
- Audience Overview
- Audience Technology
- Behaviour Overview
What are the benefits of using the Google Analytics integration?
By combining this information with your sales data, you’ll get a clearer picture of the impact Google Ads has on sales, leveraging ad spend information to assess individual ad campaign performance. Combine this data with other company data, including CRM, support, customer, and billing information, can provide a clearer picture of your customer lifetime value.
What are some deeper insights I can get from the migrated data?
- Get a complete understanding of your customers across devices and platforms.
- Understand how your customers interact across your sites and apps, throughout their entire lifecycle.
- Get smarter insights to import your marketing ROI.