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Google Analytics

Google Analytics is one of the leading analytics tools used in business today. To make it easy to use, Google gives every website a free analysis tool to help website owners see where their visitors come from, how they arrived, and what they do when they are on the website. What Google doesn’t do is make it easy to extract that data. Plus, Google Analytics has a plain dashboard with limited responses about your website data

How the Google Analytics ETL works

When you integrate ETLrobot with your Google Analytics account you get automatic migrations of the following data to your data warehouse:

  • account summary
  • campaign performance
  • mobile performance
  • traffic acquisition
  • content efficiency

FAQ

What are the benefits of using the Google Analytics integration?

By combining this information with your sales data, you’ll get a clearer picture of the impact Google Ads has on sales, leveraging ad spend information to assess individual ad campaign performance. Combine this data with other company data, including CRM, support, customer, and billing information, can provide a clearer picture of your customer lifetime value.

What are some deeper insights I can get from the migrated data?

  • Get a complete understanding of your customers across devices and platforms.
  • Understand how your customers interact across your sites and apps, throughout their entire lifecycle.
  • Get smarter insights to import your marketing ROI.


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